W16 0VERDRIVE | MODE D’EMPLOI
S. N. S. HERNING X MATTHEW ROSE
Unique Machine World Meets Fashion World Meets Art World Meets Unique Machine World Meets Fashion World
PARIS – Danish Designer and knitwear manufacturer S. N. S. Herning launches its 2016 Winter Collection and celebrates its 85th anniversary with a collaborative exhibition of fashion and the collage works of Paris-based American artist Matthew Rose during the Winter Fashion Week in Paris – 20 thru 27 January. A vernissage for the collection and collaboration is planned for Saturday 23 January 2016.
S. N. S Herning’s Winter 2016 collection – 0VERDRIVE – includes 85 menswear and womenswear knitted pieces, a design style synonymous with the Herning, Denmark-based house since 1931.
“Our knitwear collection is logical and pure, but it speaks about the marriage of technology and values,” says designer and owner, Søren N. Skyt, grandson of the company’s founder Søren Nielsen Skyt.
The W16 0VERDRIVE collection is third installment in S. N. S. Herning’s META series of 5 seasons, explains Søren N. Skyt. “The overarching theme is human value,” he says. “Our original origins : our heritage and storytelling – in particular our relation to technology and the imminent danger of technological development running amok, changing our concepts of value, perhaps irrevocably.”
COLLABORATION
0VERDRIVE is also a collaboration – MODE D’EMPLOI – with artist Matthew Rose, adds Søren.
“We are exploring art and fashion, ideas and machines, the way words and images drench us in a post-digital consciousness, how information in all its manifestations seeps into our beings – how we change, adapt, reinvent language,” says Søren. “In many ways the 0VERDRIVE collection is a gentle reminder and appreciation of what we have – and what we can do – that is good, with regards to our unique human abilities, like the appreciation of great art, great wine – and a well-crafted garment.”
Matthew Rose and Søren N. Skyt met only a year ago and developed a friendship over Wittgenstein, Kierkegaard, art and fashion – how technology, consciousness, linguistics and making things are woven together and at times expresses our greatest strengths and some of our most intriguing constructions.
“Aesthetic expression – art making in its pure form – is one of the last unbridled domains of creation,” says Søren. “And art making is so far mostly uncontaminated by artificial intelligence. With Matthew’s work, we have something like a private language understood by all.”
COLLAGE
Working exclusively in collage for many years, Matthew Rose created the series MODE D’EMPLOI for this collaborative exhibition. The series gestures towards the machine with cutouts and tearouts of magazine page fragments combined into “machines” that imitate speech, and intimate function. Serious, humorous, flat and yet indicating depth, these works – all black and white – are incarnations of a “history of the future.” In addition, Matthew Rose produced the print, Final Theory, 2015, especially for 0VERDRIVE : MODE D’EMPLOI.
“My interest here was to strip down content and reflect something out of splinters of the past,” says Rose. Using magazines from the 1920s and 1930s the artist worked instinctively wrestling shapes from printed pages, mapping out an animal, architectural instinct, building shapes into machines as it were – producing a kind of history, a meta-language of the machine.
“This series is very coherent with the kind of elegance and intelligence of Søren’s W16 design and collection,” adds Rose. “I could not have dreamed of such a gorgeous and generous collaboration.”
0VERDRIVE also includes a collaboration between Copenhagen-based photographer Alastair Philip Wiper and S. N. S. HERNING in documenting the aged knitting machines in a soft spoken, poetic, almost religious portraiture.
We hope that 0VERDRIVE : MODE D’EMPLOI will engage the public in a fresh and unusual way.
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PRACTICAL INFO:
W16 0VERDRIVE | MODE D’EMPLOI
Vernissage: Saturday 23 January 2016 18:00 -21:00
Showroom|Exhibition : 5, rue du Grenier St Lazare, 75003 Paris
Showroom/Exhibition : 20 January - 27 January, 2016
Hours throughout : 12H00 – 20H00
DESIGNER ARTIST PHOTOGRAPHER DETAILS:
S.N.S. HERNING : sns-herning.com
MATTHEW ROSE: instagram @mistahcoughdrop
ALAISTAIR PHILIP WIPER: alastairphilipwiper.com
PRESS & IMAGES: Laila | laila@sns-herning.com
S. N. S. HERNING l Orebygaardvej 3-5
DK-7400 Herning, Denmark Tel: +45 4246 4544
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